Create relevant batches and send an info email, telling them about your launch and asking for support if they like it - don’t fish for upvotes.ĥ. Don’t spam - make sure to stay relevant and ethical. Inform your subscribers (who have active PH accounts).įor all this time that you collected all interested users’ emails, now it’s time to inform them about your launch. Tell everyone why you built this product, who it is for etc. Once you launch, leave a 3-4 sentence introduction comment under your product page. We gave away a 30% yearly discount for our product (mention in your first comment), which worked wonders. ProductHunt community loves special offers on the launch day (who doesn’t?). It is almost guaranteed that you won’t rank as #1. If you launch it on your own, you can try to avoid launching with giants like Google, Apple, or Facebook. However, their followers will get notified when they hunt your product (or they tweet about you on Twitter). You also don’t have control over changing anything. If you ask the hunter to launch your product, it’ll most probably be pre-scheduled on a specific date/time. Decide to launch on your own or find a hunter. We chose the former and launched on a Tuesday.Ĩ. However, depending on your product, you might want to consider launching on the weekends, when the competition is low, but the traffic is low as well. One strategy is to launch on the most competitive days - Tuesday, Wednesday, and Thursday, which guarantees more traffic and engagement from the users. Once you manage to move from Newest to Popular tab, it’s much easier to stay there and get more people checking out your product. current users who love your product) who you can rely on for support on the launch day. Makers - Create profiles prior, if you don’t have them yet.Ĭollect a small but passionate list of people (e.g.Hi-res images that tell a story in sequence are best. Images - 3 or more, Recommended Product Hunt image size: 1270x760px.Topics - Choose three that best describe your product (e.g.Description - Tagline - Prepare ProductHunt post data (Images, Video, Tagline, Description, etc). Make sure your website can handle the best case scenario - lots of traffic (who knows if your product goes viral :)ĥ. Streamline your messaging to your audience, make it short and sweet (ask for feedback in your peer groups). People are open and willing to help those who are in their tribe, who give first and actively engage. One thing I noticed is that the result of your post in those channels is directly correlated to your activity and how helpful have you been to the community. I’m part of several slack groups/Facebook groups for no-code communities. Share your milestones, journey and contribute with your knowledge and learnings along the way. Whether it’s the experience of using it, simplicity, differentiating features, or anything else, there has to be something special.īe an active member of communities where your product resonates or you find value (ProductHunt, IndieHackers, Slack communities, etc). Your product needs to be unique in some ways, and capture people’s minds. The bar of newly launched products is very high. However, in today's world, it’s very rare that you’ll be solving a problem that hasn’t already been solved, in any way or form. It’s repeated too often, and it’s one of the most valuable things to launch and validate your hypothesis early. MLP (Minimum loveable product) vs MVP (Minimum viable product). Most of them will be happy to support you on the day of your launch! :)Ģ. You can also convert some of those people to beta-testers or early users. It’ll really help you collect emails of people interested in your product when it launches. So how to launch on ProductHunt? First thing first, create an upcoming page in ProductHunt long before your launch. 5157 unique visitors ( 3217 from ProductHunt).What we got out of our first-ever launch.In this guide, I want to explain the steps we took, present our curated Product Hunt launch checklist, how to control what you can control to your best, and what to leave to luck.įun fact: I also launched the 100+ No-Code Resources on August 11th, reaching #2 Product of the Day, without really any of the preparation mentioned in this post. However, if we managed to pull this off, there is a good chance you can too! Someone asked me if it was just luck or a planned launch? Success is not just luck or serendipity, but rather a result of hard work and a detailed planned list of activities. Having no growth, sales, or marketing background, this seemed like an impossible milestone. We launched the first-ever version of Softr on Product Hunt on August 25th, the world’s most popular new product community, and ranked at the top - #1 Product of the Day (2 of the Week).
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